Habitat is a clothing label established to recognise and respond to common issues within human society, with a focus towards upper market street fashion crafted for younger audience aged between 18-30. The aim of this project was to promote collaboration and spreading a visual presence that people can engage with. Embodying the slogan, ‘’adapt to survive’’, as a reflection of an ever changing social/geological climate impacted by the societies that have formed and changed it.
Across this piece, I used Habitat to target the current status of endangered cheetahs, adopting their visual identity and implementing this within a collection of tee's, jumpers and hoodies. To identify them as coexisting neighbours to society via the rising loss of natural habitat's due to poachers, urbanisation and climate change.