Habitat Clothing
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Habitat is a clothing label established to recognise and respond to common issues within human society, with a focus towards upper market street fashion crafted for younger audiences aged between 18-30. The aim of this project was to promote collaboration and spreading a visual presence that people can engage with. Embodying the slogan, ‘’adapt to survive’’, as a reflection of an ever changing social/geological climate impacted by the societies that have formed and
changed it. 

Across this piece, I used Habitat to target the current status of endangered cheetahs, adopting their visual identity and implementing this within a collection of tee’s, jumpers and hoodies. To identify them as coexisting neighbours to society via the rising loss of natural habitat’s due to poachers, urbanisation and
climate change. 
Designer / Chris Edwards
Project Type / University 
Creative Fields / Brand Identity, Editorial, Photography, Print Design, Web Design 
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