White Noise is an upcoming street label, recruiting the dialogue of ‘‘subliminal clothing for a modern society’’ to address the need for an authentic and timeless brand within a densely saturated market. I was tasked by the client to create a Brand Identity, comprising of a custom developed typeface and supporting icon. Alongside a selection of printed collateral and visual assets for apparel, the process recruits the language of bold type and geometry encompassing the visual direction of the brand.
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