My entry looks at a Brand activation campaign for Adidas SPEEDFACTORY, a line of running shoes that have been developed through the implementation of data driven design. This process involved the collection of information alongside Athletes to develop a fully responsive product that is adaptable across the demanding climate of their respective cities.

Targeting London bound runners aged 17-25, I focused on a narrative that emphasises form and change.
To cohesively reflect the fidelity of process across the AM4LDN production line within the ever changing architectural landscape of London.

Design / Direction: Chris Edwards
Disciplines: Branding, Animation, Advertising
Project Type: Competition
Year: 2018