Adidas D&AD Newblood Entry 2018
Brief

Use the power of sport as a catalyst for change, with an innovative Adidas product, service brand experience or campaign for 17-25 year old's in a key city. Your idea could be rooted in the life transforming nature of sport.


Concept


My entry focuses on the utilisation of London's iconic city architecture and Speed Factory as components to both form and change. I looked at creating a brand activation campaign for young consumers, ranging form social media collateral to public advertising.


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