Divert Snowboarding (Coming Soon)
Brief

To create a snow sports brand, with an emphasis on merchandise and clothing, aimed at the demographic of 18-30 year old's within an international setting. 


Concept


Divert refers to a personal expression in one's experience with snowboarding. We are looking at this brand from the perspective of casual outgoing borders. Drawing our focus away from the competitive sports it is renowned by. Our approach looks to the natural climate and open world of snowboarding. From off-piste to back country. The ultimate goal is to create products inspired by and tailored for these environments.


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