PARADIGM SHIFT: ​​


Two Degress Creative is an online platform set up on Instagram by Ryan McGill, designed to provoke discussion and awareness of Global Climate change. In doing so, people are encouraged to take part by submitting their interpretation’s of the recycle icon. Across a developing feed, each entry offers a unique perspective to contribute towards the discussion.

The rationale behind my concept approaches the ecological impact of plastic pollution as a ‘global paradigm shift’. By utilising the kinetic expression of three circles and a triangle moving in opposition, I have attempted to simulate chaos and uncertainty. Meanwhile, I am also continuing to pursue this as an ongoing project.


Design / Direction: Chris Edwards 
Disciplines: Branding, Animation, Creative Direction
Project Type: Open Submission
Year: 2019


Special thanks: Matt Howard (Photography)